Which factor is important to consider for obtaining a positive return on investment for higher education?

When assessing return on investment (ROI) for higher education, the total cost of attendance is a critical factor to consider. The total cost encompasses not just tuition fees but also expenses related to housing, books, supplies, and any additional fees associated with enrollment. Evaluating this total cost allows students to understand the financial burden they will incur and how it compares to the expected financial benefits from future earnings post-graduation.

A lower total cost of attendance can enhance the ROI if the graduate's anticipated salary is significantly higher than the debt incurred. Conversely, a high cost can lead to greater student debt, which could negate the financial benefits of obtaining a degree even with a strong earning potential after graduation.

While other factors like the university's location, the popularity of a degree, and the duration of the program can also influence perceptions of value and potential earnings, they do not directly impact the financial calculations necessary for assessing the return on investment in the same way that the total cost of attendance does.